OVERVIEW OF EMAIL MARKETING BEST PRACTICES
Email marketing is one of the most effective and beneficial tools in digital marketing. Latest statistics have demonstrated that for every 1$ spent in email marketing, the return of investment is up to 42$ average ( Kirsh , 2022), which is incredible higher than most of the other marketing tools’ ROI. However, like every other marketing tool, email marketing is not easy and there are several things you need to look at before sending your email to a list of subscribers. First thing first, who are you sending the email to? Before pressing the send button, you’ve got to figure out who’s your audience, what do they need and what do they want to know from you. One of the top reasons why your audience might want to unsubscribe from your email list is they think your content is irrelevant to them ( Hott , 2022). Best practise is to look deeply into your list of subscribers, and analyse their tendencies, to understand what content is worth proposing them. If your list of s...
